Datalayer Enhanced Ecommerce

/ Google Tag Manager / Por
Promotional BannerProducts
ecommerce.promoClick.promotions[n].id
ecommerce.detail.products[n].id
ecommerce.promoClick.promotions[n].creative
ecommerce.detail.products[n].name
Page
ecommerce.detail.products[n].brand
page.id
ecommerce.detail.products[n].variation
pageTitle
ecommerce.detail.products[n].category
pageVirtual
ecommerce.detail.products[n].price
pageDeviceSysEnv
ecommerce.detail.products[n].position
pageDeviceOrientation
ecommerce.detail.products[n].list
google_tag_params.session_testVariant
google_tag_params.ecomm_pagetype
pageSiteSearchTerm
google_tag_params.ecomm_prodid
pageSiteSearchResults
google_tag_params.ecomm_rec_prodid
pageLanguage
Social Events
pageCountry
network
pageGeoRegion
socialAction
pageContentCreated
Events
google_tag_params.ecomm_pagetype
event
pageGroup2_category
eventCategory
pageGroup3_subCategory
eventAction
patActiongeGroup4_templateName
eventLabel
pageGroup5_containerVersion
eventValue
Version, Environment and Status
eventNonInteractive
version: (v2)
Security & Privacy
environmentIdentifier: (dev | staging | live)
2 stage authentication security setting
event: header_datalayer_loaded
DoubleClick and GA opt-out privacy link

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CartTransaction
ecommerce.add.actionField.id
ecommerce.purchase.actionField.id
ecommerce.add.actionField.step
ecommerce.purchase.actionField.step
ecommerce.currencyCode
ecommerce.currencyCode
ecommerce.add.actionField.coupon
ecommerce.purchase.actionField.coupon
ecommerce.add.actionField.couponDiscount
ecommerce.purchase.actionField.couponDiscount
ecommerce.add.actionField.tax
ecommerce.purchase.actionField.tax
ecommerce.add.actionField.shipping
ecommerce.purchase.actionField.shipping
ecommerce.add.actionField.shippingMethod
ecommerce.purchase.actionField.shippingMethod
ecommerce.add.actionField.subTotalIncludeTax
ecommerce.purchase.actionField.subTotalIncludeTax
ecommerce.add.actionField.revenue
ecommerce.purchase.actionField.revenue
google_tag_params.ecomm_rec_prodid
ecommerce.purchase.actionField.paymentMethod
User (Profile & Segments)
ecommerce.purchase.actionField.date
user.id
ecommerce.purchase.products[n].id
firstPurchaseDate
ecommerce.purchase.products[n].name
visitorLifetimeValue
ecommerce.purchase.products[n].variation
google_tag_params.isNewRegistration
ecommerce.purchase.products[n].brand
google_tag_params.isUserNewCustomer
ecommerce.purchase.products[n].category
google_tag_params.isLoggedIn
ecommerce.purchase.products[n].price
google_tag_params.user_memberType
ecommerce.purchase.products[n].quantity
google_tag_params.user_ageRange
Transaction (Billing Address)
google_tag_params.user_gender
ecommerce.purchase.actionField.city
google_tag_params.user_customerQualityScore
ecommerce.purchase.actionField.region
google_tag_params.user_highSpenderScore
ecommerce.purchase.actionField.country
google_tag_params.session_type
ecommerce.purchase.actionField.postalRegion